Visual Design
Web UI/UX
Design System
We started concepting from user experience to visual experience. How they could easily register their YETI products, What information/tips could help in order to use the products. We have created user flows with prototypes to have clear and intuitive experiences.
We came up with a locker concept in visual that is easy to scan their products in an ownable way on their shelve. From those purchases, we brought an idea of 'collection' into this gear locker, so we cross-sell related products through the experience - from there, they collect digital stickers as an reward.
This digital product, 'Gear Locker', is basically for YETI's core customers that how they register, manage their YETI products. We have seen the use of 'Gear Locker' increased, and clearly scaleable for the future to enhance more on the digital product with the design system we built.
