Selected works
YETI Gear Locker / From registration to engagementBuilding a digital ecosystem that transforms products into experiences.

Other works

  • Amazon Creative StudioProduct Experience, Design System

    Partnered with Amazon Ads to design the workflows and visual foundation for AI Creative Studio. To support powerful generation features like Restyle, Position, Insert, Remove, Remix, and Live, I built a robust component library, a complete custom iconography set, and a comprehensive product design system. Finally, I solved the complex challenge of translating these intricate tools into a seamless, fully responsive mobile experience.

    Amazon Creative Studio product interface