TIAA

Design Lead

2024

TIAA recently released their new branding, and came to us to apply it to the site with strategical approaches for their retirement / investment products.

Services

Visual Design

UI / UX

Design System

Clients

TIAA
TIAA

New look and feel approach was an immersive / interactive way to provide content with their new typefaces, color palette, iconography, and art direction.

New look and feel approach was an immersive / interactive way to provide content with their new typefaces, color palette, iconography, and art direction.

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In order to choose their plans / products, we digested content with interaction - such as scroll-based components to go through, introducing a tooltip etc. with tone-on-tone on the cavas. Creating various ways to have data visualization was a key part as a supportive element for the content.

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We set a robust / huge design system and style guideline. The design system empowers teams to build high-quality experiences efficiently while maintaining brand integrity and usability.

Other works